Discover the complete eating habits system for mastering the plant based diet & transforming your health forever

play

Learn to stop struggling with your diet… even if you have no willpower!

Course Enrollment closes on July 25th 2019

44
Days
04
Hours
31
Minutes
36
Seconds

This subheading should target a pain point that your online course can solve

The format for this section is known as PAS: Pain, Agitation, Solution. Start by identifying your customer’s pain. Show them that you understand their problem.

asdf

Don’t rush to introduce your course, but instead be really specific when you describe exactly how it feels to have this problem. You want your reader to start nodding and thinking “Yes, that’s exactly my problem!

Once you’ve really made the pain clear, it’s time to agitate it. Indulge in how this problem gets worse. Why is it frustrating? Why does it feel so awful? What is it that makes the problem so problematic?

After a few short paragraphs, you should have your readers 100% focused on the issue and how bad it is.

If you are writing a long-form sales page, this is the section that would grow the most. You could expand this into a blog post format, with a content pattern that explores the customer’s pain even further. Add images, icons, subheadings, quotes and more.

If you’ve written this section well, your visitors should be wanting a solution & hoping that you’re about to relieve their pain..

1

I don't have Enough Willpower

Lorem ipsum dolor amet thundercats hot chicken ethical, neutra keffiyeh woke actually flannel. Ennui hot chicken echo park put a bird on it artisan pitchfork dreamcatcher wayfarers vexillologist poutine waistcoat la croix prism tacos. 

1

I'm afraid of my diagnosis. I don't want to die and I don't want to feel like this is all my fault, that I'm BAD. It's easier to not think about it.

Lorem ipsum dolor amet thundercats hot chicken ethical, neutra keffiyeh woke actually flannel. Ennui hot chicken echo park put a bird on it artisan pitchfork dreamcatcher wayfarers vexillologist poutine waistcoat la croix prism tacos. 

2

It's Overwhelming & Discouraging

Lorem ipsum dolor amet thundercats hot chicken ethical, neutra keffiyeh woke actually flannel. Ennui hot chicken echo park put a bird on it artisan pitchfork dreamcatcher wayfarers vexillologist poutine waistcoat la croix prism tacos. 

2

Food is my Enemy. I Obsess about food.

Lorem ipsum dolor amet thundercats hot chicken ethical, neutra keffiyeh woke actually flannel. Ennui hot chicken echo park put a bird on it artisan pitchfork dreamcatcher wayfarers vexillologist poutine waistcoat la croix prism tacos. 

2

I Keep Slipping Up & Beating Myself Up

Lorem ipsum dolor amet thundercats hot chicken ethical, neutra keffiyeh woke actually flannel. Ennui hot chicken echo park put a bird on it artisan pitchfork dreamcatcher wayfarers vexillologist poutine waistcoat la croix prism tacos. 

2

My family/friends/work environment is not supportive

There's donuts and bagels in the breakroom even though everyone knows I'm trying to eat healthy. My spouse still wants to eat hamburgers for dinner and he keeps buying cookies and ice cream so I can't get away from them. My friends say things like "Oh, you're on another one of your diets," but they act like they know I won't be able to do it this time either.

3

I'm a Terrible Cook or I don't know how to make vegetables taste divine OR  I Don't know what to cook that tastes better than a hamburger I can get right now

Lorem ipsum dolor amet thundercats hot chicken ethical, neutra keffiyeh woke actually flannel. Ennui hot chicken echo park put a bird on it artisan pitchfork dreamcatcher wayfarers vexillologist poutine waistcoat la croix prism tacos. 

Master Habits: the Complete Eating Habits System

This online course was designed to guide you through making the 9 foundational habits of a plant-based diet and breaking the worst 6 habits that are sabotaging your success. 

We'll talk about WHAT to eat -- and delicious recipes and meal templates for all 9 foundational habits are included! We'll also cover WHEN to eat and HOW to eat, which are known to be just as important (or maybe even more!). 

This 7 step eating habits protocol doesn’t require depriving yourself of food, doesn’t rely on willpower to resist temptations and builds the key habits of the Plant Based Diet that will transform your health -- forever.


Explain exactly what your online course is and how it’s the perfect solution to the problems. Keep it short, but provide the essential information they need to be able to make sense of what’s coming. For example, make sure they know that it is an online course designed to teach them how to achieve their goal

Special offer! Enroll now and get a 35% discount !


Here’s What You’ll Get When You Sign Up

When you sign up, you'll get immediate access to the 'Getting Started' module. This module covers everything you need to get started revamping your habits and to be ready for the rest of the course.

Starting on xx, 2019, you'll get a new module each week for 6 weeks total. Each of these modules comes with a PDF workbook to help you apply that week's material to your own unique habits and personality. You'll also get a habit tracking cheat sheet to help you track your progress that week. 

By the end of 6 weeks, you'll have worked through all 9 of the foundation habits you need to master the plant-based diet and make it stick forever. You'll have strategies to avoid or overcome all 6 of the major pitfalls that trip people up when they're trying to stick to a healthy diet. You'll be a habits superstar!

Explain how your online course works. Tell them what exactly will happen after they sign up. Do they get access to all of it straight away? How much time will it take them to complete the course? What result will they get at the end?

Build Your Foundation of Good Habits

If you master only these 9 foundational habits, everything else will start to fall into place. Stop feeling overwhelmed. Just work your habits every day. When you fall off, use our simple Habits Jumpstart to just get right back on. Don't worry about anything else.

Make it Simple

Meal templates for 10 types of dishes, along with easy cooking techniques, will give you a repetoire of delicious plant-based meals and the meal planning, grocery shopping and cooking habits to always have delicious plant-based food when it's time to eat.

Crush Your Cravings

A full plan with techniques from the latest science about how the brain works and how to overcome your cravings. You can boost your willpower.. surf the urge or use other techniques to combat cravings. Ultimately the 9 foundational habits will both dramatically reduce your cravings and 

Break Your Bad Habits

Learn to peel the layers of the onion of bad eating habits that have been sabotaging your success. Become a behavior detective, learn to see what you actually do (not just what you think you do) and explore the techniques that actually work to change your behavior.

Here’s what people are saying about the course

Check out how this course helped people just like you to revamp their habits and transform their health

Marie Fisher

Developer

Pull out a few key words for a testimonial title

Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.

Carl Numan

Hotel Manager

Pull out a few key words for a testimonial title

Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.

Gary Howard

Photographer

Pull out a few key words for a testimonial title

Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.

What’s in the course

Let your visitor know how many modules there are and what each one is about.

1

Module 1: WHAT to Eat
Habits to always have a fridge full of delicious PBD food

Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own

2

Module 2: WHEN to Eat
Habits of timing & how it impacts weight gain and blood glucose

Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own

3

Module 3: HOW to Eat
Habits that boost willpower and prevent mindless snacking & overeating

Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own

4

Module 3: Major Eating Pitfalls & How to Avoid Them

Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own

5

Module 4: Making it Stick Forever

Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own

Bonus

Amazing Bonuses for amazing people!

What else is there in the course that you haven’t explained in your modules above? Even if it’s a regular part of your course, if you haven’t mentioned it at all on your sales page yet, then it’s time to introduce it in this section as a Bonus. If you’re not sure what to put here, then check out our article on 6 great ways that you can increase the perceived value of your online course

Bonus 1
Title of your first bonus

Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!


Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.

Bonus 2
Title of your second bonus

Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!


Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.

Bonus 3
Title of your third bonus

Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!


Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above. 1-on-1 coaching calls, downloadable workbooks, cheat sheets… whatever it is, mention it in this section.

About The Instructor
Kendra Markle
Kendra specializes in eating habits -- and how to make them and break them.

Kendra Markle is a behavioral scientist from Stanford.


With 3 degrees from MIT, a decade of experience in major medical centers and another decade of behavioral research, she's coached hundreds of people to revolutionize their health by changing their diet and lifestyle and making it stick. She's seen so many people use all the wrong techniques, feel deprived & miserable and see only small success that doesn’t last.


Kendra is going to tell you all the worst mistakes that people make when trying to eat a healthy, plant-based diet. And she'll show you how to end your struggles and do it right. 


You can make major change in your health -- and in your life -- with a strategy to change your diet forever that actually works. All her techniques are research-proven and battle tested from two decades of coaching people through big lifestyle changes to improve their health.



Show off achievements + end on a friendly note - sound knowledgeable and friendly (intimidating)

Here’s what people are saying about the course instructor

These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting. If you haven’t got great testimonials yet, then check out our article on the secret to gettin​​g raving testimonials for your online course

Christian Doe

Architect

Kendra really helped me have faith that I can do it

"Her explanations were powerful and easy to understand. Despite the occasional slip up, I know I can do it! Thank you so much Kendra!!"

Barbara Lane

Art Director

I really like Kendra!

"She makes things simple."


--WHY KENDRA IS WORTH TRUSTING

Marie Jones

Marketing Specialist

Practical, informative and non-judgmental

"Kendra really helped me by being so non-judgmental. She's so practical and informative and has lots of structured and helpful tips. I love her. I kept referring to her key points each week to keep me on the straight and narrow path!"

Subheading About Why Your Course Is Valuable

This section is all about price anchoring. In a moment, your visitor will be seeing the price of your online course, so you want to begin talking about the value of your course in this section so that when they finally see the price, they feel that it is reasonable.

This section is not required, but it is common on Sales Pages for online courses, especially if they are highly priced.

If you do want to include this section, help the visitor by explaining how the alternate solutions to their problems can cost much, much more than your course.

 Perhaps you want to tell them what it costs to get this equivalent teaching at university. Or perhaps you’ll tell them how much you would charge for a few hours of private coaching. The goal is to give them something to gauge the upcoming price against.

This section works best if you directly list monetary numbers, such as $5000. Anyone skimming the page will immediately stop when they see a dollar sign and read the text around it. When they realise this is not the course price, they’ll keep scrolling until they do find the price and gauge it against the first number they saw.

regular course

6 Weekly Modules

$

197

  • Lifetime Access
  • Immediate Start
  • Access to All Modules
Advanced course

6 Weekly Module + 1:1 Accountability

$

347

  • Lifetime Access
  • Immediate Start
  • Access to All Modules
  • X number of bonuses
  • Access to Private Facebook Group
  • 30 minute private coaching call
regular course

One sentence summary of what they get

$

99

/month

  • Lifetime Access
  • Immediate Start
  • Access to All Modules
Advanced course

One sentence summary of what they get

$

127

/month

  • Lifetime Access
  • Immediate Start
  • Access to All Modules
  • X number of bonuses
  • Access to Private Facebook Group
  • 30 minute private coaching call

Course Enrollment closes on July 25th 2019

44
Days
04
Hours
31
Minutes
36
Seconds

100% Satisfaction Guarantee for 30-Days

It has been proven time and time again that offering a satisfaction guarantee or refund policy increases sales. And not just by a little bit. It makes a noticeable difference to conversions.


This section is important. Right after you’ve introduced the price of your online course, you need to do everything you can to alleviate purchase anxiety. As soon as a visitor sees the price, they will start to think of all the reasons why they shouldn’t buy. That’s why it’s important to have your refund policy immediately after the first time your price is mentioned.

Don’t wait! Look at what past students have to say about this course

These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety. If you haven’t got great testimonials yet, then check out our article on the secret to getting raving testimonials for your online course

Debra Grant

Reporter

Pull out a few key words for a testimonial title

These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.

Linda Parker

Police Officer

Pull out a few key words for a testimonial title

These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.

Glenda Sanders

Financial Advisor

Pull out a few key words for a testimonial title

These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.

Frequently Asked Questions

What are common questions abou​​​​t your course?​

What are common questions abou​​​​t your course?​

Can You Put Example Questions Here? 

Can You Put Example Questions Here? 

Can You Put Example Questions Here? 

Can You Put Example Questions Here? 

regular course

One sentence summary of what they get

$

197

  • Lifetime Access
  • Immediate Start
  • Access to 6 Weekly Modules
  • Weekly email guidance
Advanced course

One sentence summary of what they get

$

347

  • Lifetime Access
  • Immediate Start
  • Access to 6 Weekly Modules
  • 5+ bonuses
  • Access to Private Facebook Group
  • 30 minute private coaching call
regular course

One sentence summary of what they get

$

99

/month

  • Lifetime Access
  • Immediate Start
  • Access to All Modules
Advanced course

One sentence summary of what they get

$

127

/month

  • Lifetime Access
  • Immediate Start
  • Access to All Modules
  • X number of bonuses
  • Access to Private Facebook Group
  • 30 minute private coaching call

Your personal note

This is your final chance to offer a personalised encouragement to your visitor. Warmly explain that this course is something you are proud of and that you hope to they’ll sign up so you can help them overcome their problems and get that amazing result!

>